China Tourism Update — 23 June 2026
tourism • 23 June 2026
China is rapidly emerging as the world’s top tourism market, with its travel sector projected to nearly double in value by 2036, potentially surpassing the United States as the largest global tourism economy [1]. This growth is driven by **visa-free entry policies** for citizens of over 50 countries (expanded since 2023), massive investments in **high-speed rail and aviation infrastructure**, and a surge in domestic travel demand exceeding 6.5 billion trips last year [1]. For international tourists, China now boasts **more than 260 commercial airports** and thousands of high-speed rail stations, creating seamless connectivity between major cities and smaller destinations [1]. The country’s travel sector was valued at **US$1.8 trillion** in 2025 and is projected to reach **US$3.5 trillion** by 2036, supported by improved digital payment systems and rising consumer spending on travel experiences [1]. These developments make China an increasingly accessible and attractive destination for Australian travellers seeking diverse cultural and scenic experiences. *Note: While travel infrastructure is expanding, tourists should always practice respectful behaviour and cultural sensitivity when visiting local communities, as recent incidents of disrespectful conduct by foreign visitors have sparked international backlash [3][4][5].*