China Tourism Update — 28 June 2026

tourism • 28 June 2026

China is rapidly emerging as the world’s hottest travel destination again, driven by sweeping visa reforms, world-class infrastructure, and practical improvements that make travelling there considerably easier than in previous years[2]. According to the latest Global Economic Impact Report from the World Travel & Tourism Council (WTTC), China’s Travel & Tourism sector is projected to become one of the world’s largest economic drivers over the next decade, with the country expected to generate nearly one in every five new tourism-related jobs globally[2]. In 2025 alone, China welcomed more than **68 million international visitors**, a **15.5% year-on-year increase** that nearly tripled the global growth rate, while international visitor spending rose by **10.5%** to **$135 billion**, exceeding pre-pandemic levels[1]. For Australian tourists planning a trip, the most significant practical benefit is the **expanded visa facilitation**, which now covers more than **50 countries** with **visa-free stays of up to 30 days** and extended transit stays of up to **10 days** (or even **240 hours** for transit passengers in many regions)[1][2]. Beyond entry rules, China has removed many historical frustrations for foreign visitors: **foreign bank cards** are now widely accepted through digital payment systems, **multilingual information** has expanded across transport hubs and attractions, and **tax refund procedures** have been simplified[2]. Modern airports, expanding metro systems, and comprehensive domestic air services now allow visitors to easily explore destinations once considered remote, making the country a seamless and exciting destination for international travellers[2]. *Note: While China’s inbound tourism is booming, recent reports indicate a decline in Chinese tourist arrivals to Japan due to bilateral tensions and higher visa fees, highlighting China’s growing appeal as a primary regional destination[3].* According to China Travel News and WTTC data, China is firmly on track to become the world’s leading travel and tourism economy in the coming years if current trends continue[1].

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